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Leaders
by Design. A program for ServiceNow.

You can't change the room. You can change how you show up in it.

A six-month leadership program for the Americas bench. One kickoff workshop to align the whole room on the same language. Six months of monthly skill training with a custom ServiceNow layer built on top.

Prepared for Kimberly Bleier & Lisyl Rigsby, ServiceNow Grace McCarrick
01 — The Kickoff
Leaders by Design

First, one language for the room.

Before we invest in the leadership bench, everyone in the Americas org gets the same starting point. A two-hour virtual workshop on Influence Without Authority — the skill of shaping outcomes through connection, credibility, and trust, without needing the title in the room to do it.

What they walk away with
Influence map
A working diagram of the real decision paths inside their org — who moves what, and how.
Stakeholder manual
A short profile of a stakeholder they need to influence, built through structured questions.
Shared language
One vocabulary — agency, ownership, levers — that anchors every conversation from here forward.
FormatVirtual · 2 hours
AudienceUp to 100 · BDRs + leaders
WhenLate August 2026
Investment$2,500
02 — The Program
Leaders by Design

Six months of leadership, by design.

Twenty ServiceNow leaders join the Soft Skilled School for six months. One skill each month, tactical and applied, workshopped live. On top of the school, a custom ServiceNow layer with Grace — pointed at the exact rooms they walk into every week.

The six-month curriculum
AUGUST
Strategy
Artifact
Trend & pattern report
SEPTEMBER
Graceful
Visibility
Artifact
Stakeholder user manual
OCTOBER
Resilience
Artifact
Comeback story
NOVEMBER
Executive
Presence
Artifact
Presence playbook
DECEMBER
Discernment
Artifact
Priority frame
JANUARY
Charisma
Artifact
10-min signature talk +
closing showcase
01
Weekly hour with Grace
One hour every week, just for the ServiceNow cohort. Applied practice on live work — the meeting they got frustrated in, the stakeholder they can't crack, the moment they held back.
02
Monthly capstone artifact
Each skill produces a tangible artifact tied to their ServiceNow work. Six months in, they've built a body of work — reports, playbooks, frames — not a certificate.
03
Milestones + measurement
Baseline data at kickoff, exit data at close, monthly milestones each participant carries into 1:1s with their manager. Growth is visible, tracked, and defensible in the next review cycle.
Kickoff
A 30-minute 1:1 with each participant to set intent, name their #1 stakeholder tension, and baseline the data.
Closing showcase
Each participant delivers a 10-minute signature talk to leadership in January. Virtual by default, in-person if the cohort is co-located.
03 — What participants say
Leaders by Design

It changes how they show up.

"
The workshop re-framed our biggest problems outside our control and turned them into actionable solutions that we can control.
Red Bull Workshop participant
"
A great opportunity to learn and reflect on the importance of the utilisation of skills to improve image and chances of getting buy-in when communicating with others.
Spotify Workshop participant
"
Incredibly relatable. I appreciated the use of real-life situations and the conversational, engaging style. It never felt dry or overly formal, just genuinely useful and relevant.
DoorDash Workshop participant
04 — The shape of it
Leaders by Design

Here's the shape of it.

Timeline
LATE AUGUST
Kickoff workshop for the Americas org (100 people)
AUG — OCT
Program months 1–3:
Strategy · Visibility · Resilience
NOV — JAN
Program months 4–6:
Presence · Discernment · Charisma
END OF JAN
Signature talk showcase to leadership
Investment
The Kickoff
Influence
Without Authority
Virtual · 2 hours · Up to 100 people · One-time
$2,500
Typically $15K — discounted for program commitment.
The Program
Leaders
by Design
Six months · Up to 20 leaders · School + custom layer + monthly artifacts + closing showcase
$5K /month
$30,000 total across the six months.
Full engagement
Kickoff workshop + six-month program
$32,500
The offer, in short

One kickoff workshop to align the whole Americas org. Six months of Soft Skilled School with a custom ServiceNow layer for twenty rising leaders. Six tangible artifacts. A closing showcase in front of leadership.

Really looking forward to building this with you. — Grace